Moncler Genius is decamping to London this February.
Moncler did not disclose the venue of the Genius event in the British capital nor the collaborators’ names, although Moncler chairman and chief executive officer Remo Ruffini had hinted at new developments during a Capital Markets Day last May sayingThe London move suggests renewed ambitions for the Moncler Genius project, following the recent focus on the Moncler and Grenoble brands, the latter focused on ski clothing and tech outerwear, and the acquisition last year of upscale street brand...
The brainchild of Ruffini, Moncler Genius was introduced in 2018 drawing a wide roaster of designers and creatives over the years including Richard Quinn and Matthew Williams of 1017 Alyx 9SM; Pierpaolo Piccioli; Simone Rocha; Craig Green; Fragment Hiroshi Fujiwara; Palm Angels’ Francesco Ragazzi; Rick Owens, and Jonathan Anderson, among others.
The company has held one Genius event a year since 2018, usually in February, inviting designers to interpret the brand’s signature puffers with their own sensibility. In 2021, the brand added a new layer to the experience by presenting its collections in September through a digital activation across five cities — New York, Milan, Shanghai, Tokyo and Seoul — and through the vision of 11 designers, in a single show hosted by 15-time Grammy Awards winner Alicia Keys.
This year, Moncler marked its 70th anniversary, kicking off a 70-day program of global celebrations with a performance in Milan’s landmark Piazza del Duomo at the tail end of the city’s fashion week in September.
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