The way that DoteShopping works is that it's a one-stop shop for Gen Z's favorite brands and retailers:
Author:Maria BobilaPublish date:Jul 17, 2018Updated onJul 17, 2018As Generation Z grows to be retail's largest group of consumers with an estimated $44 billion in buying power, businesses are rethinking their strategies to appeal towards a group of digital natives who value seamless shopping experiences, authenticity and transparency. Their idea of shopping isn't simply going to the mall or flipping through a Delia's or Alloy catalog as was the case with previous generations.
After launching Dote in 2014, Farleigh — who grew up in Anchorage, Alaska, studied at Dartmouth and kickstarted her tech career in mobile gaming in San Francisco — has raised up to $10.6 million in funding and garnered Gwyneth Paltrow as a mentor and an advisor while appearing on the show "Planet of the Apps." As mobile shopping rises within the e-commerce space — potentially reaching $284 billion, or 45 percent of the total U.S.
One Dote Girl in particular, YouTube star Emma Chamberlain, announced on Tuesday an upcoming project to be sold exclusively on Dote. "This is really the largest undertaking and partnership that we ever had since our inception and we're super excited to be working even closer with Emma," says Farleigh. More details will be released next month.
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