Depop has allowed teenagers to profit from their own sense of style and social-media presence, while learning what it takes to build a business
rowing up in a conservative suburb of Toronto, Bella McFadden stood out. “Everyone in my high school was either a football bro or a basic girl that only shopped at the mall,” she says. In her second-hand chequered trousers and velvet dresses, paired with purple lipstick and a choker, she looked like she was from a different planet. Short of local soulmates, she turned to social media.
In 2014, Bo Brearley returned to her parents’ home in London from university and discovered her favourite old jumper was missing. She confronted her 15-year-old sister, Eve. Eve confessed – she had sold it on Depop. Nearly four years on, Bo, now 22, hasn’t entirely forgiven her. “I loved that jumper!” she howls when she remembers it. Nevertheless, the sisters teamed up to create a shop on Depop called Past Trash, selling party clothes from the Nineties and early Noughties.
Twenty-two years after the launch of eBay, an industry has developed around the online resale of clothes. Data are thin, but Thred, a fashion resale website, estimates the value of the “recommerce” market, as it is delicately known, at $18bn in America;World reckons it is worth around £700m in Britain. Second hand no longer means bargain.
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