The Jeep Easter Safari in Moab, Utah, is the Holy Grail for Jeep enthusiasts
For nine days around Easter each year, a small town in Eastern Utah becomes a massive testing ground for Jeep to try out new features not only on the rugged terrain, but also on its loyal customers. The best and most popular of those ideas are often incorporated into production models.
Founded by the Moab Chamber of Commerce in 1967, the annual gathering is now hosted by the local Red Rock 4-Wheelers Inc. club. As the event grew in size, Jeep took notice and has been coming for about 20 years with concept vehicles, said William Peffer, senior vice-president and head of Jeep brand North America.
The Vacationeer concept has a hardshell rooftop sleeper and comes in a distinctive spearmint colour with woodgrain accents.Doug Firby/The Globe and Mail
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