If you or I were the commissioner of baseball when a greed-driven absence of foresight found MLB bleeding viewers and interest, what would we do?
Not since the Jersey Nets ran a guns-for-tickets promotion — Don’t miss your chance to sit beside a dangerous felon! — have I been more confused by a marketing strategy.
In local throwback terms, the Mets once could be found on Ch. 9, the Yankees on Ch. 11. Then on SNY and YES. Once, as in three years ago. Manfred and the Yankees’ shot-callers allowed the team’s games to become the cheese while devoted fans became lab rats in exchange for Amazon dough. Another two Yankees games have been lost to Apple TV+ pay streaming, and another to Peacock streaming. Twenty-three games. And more are likely to come.Getty Images
Now, most Saturday afternoon games begin after 4 p.m. to meet Fox’s financial terms. The Mets have become a Saturday night home team. Its “Boomer & Gio” weekday morning drive show still targets not just young adult males, but disaffected slobs.
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