A wealthy cabinet minister was slammed as out of touch for telling struggling families to manage their budgets by choosing ‘value’ brands at the supermarket.
Environment Secretary George Eustice made the remarks as he faced a grilling about the cost of living crisis gripping Britain
On top of rising bills and taxes, it was revealed this week that the price of groceries is now increasing at its fastest rate in 11 years, adding an extra £271 to the amount average households will pay at the till this year. Asked what his advice was to people who want a Sunday roast with a chicken but cannot afford it, Eustice told Sky News: ‘Generally speaking, what people find is by going for some of the value brands rather than own-branded products – they can actually contain and manage their household budget.supports HTML5 video
He argued there was a ‘very, very competitive retail market with 10 big supermarkets and the four main ones competing very aggressively, particularly on some of the lower-cost, everyday value items for households, so things like spaghetti and ambient products – there’s a lot of competition to keep those prices down’.Boris Johnson came under fire yesterday for
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