A new $369 cellphone slated to arrive this fall can make calls and send texts, but can't access social media, take photos or send email. Its maker, Mudita, is among a number of startups trying to establish the product category of minimalist phones.
A new device is slated to arrive in November: the Mudita Pure, a cellphone that can barely do anything—at least, compared with contemporary smartphones. It can make calls and send texts, but it cannot access social media, take photos or send email.
Their products may be simple, but their business plans are not. Minimalist phone companies must keep costs competitive without access to the economies of scale enjoyed by bigger companies, their founders say. Companies including Nokia Corp. still manufacture “feature phones,” devices that look, feel and operate like the cellphones of the ’00s.
“It sometimes feels like we’re trying to define parental controls for adults,” said Mudita’s Ms. Bocheńska.
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