Milton Glaser, the legendary graphic designer who co-founded New York Magazine and created the 'I❤NY' logo, has died at the age of 91
Glaser’s poster teeing up the launch of New York magazine, 1967. Illustration: Milton Glaser. If they’re talented and they’re lucky, designer-artist-creators get to lob an icon out into the larger culture — Leo Fender’s Stratocaster guitar, say, or Shepard Fairey’s Obama poster. If they’re great, maybe they create two.
Illustration: Milton Glaser/New York Magazine Unlike Felker, he’d been a New Yorker from the beginning. Born in the Bronx on June 26, 1929, he was a public-school kid of the stickball generation, the son of Jewish immigrants from Hungary. After graduating from Cooper Union, Glaser first made a splash as part of a small confederation of illustrators called Push Pin Studios.
He wrote, too. Starting in our first issues, Glaser and his friend Jerome Snyder, the design director of Sports Illustrated, created “The Underground Gourmet,” becoming very possibly the world’s first columnists covering cheap ethnic restaurants in a sophisticated way. That sounds like no big deal now, but it was a minor revolution in 1968. As Glaser himself would explain when asked, nobody back then bothered to cover restaurants outside the white-tablecloth world, because they didn’t advertise.
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