Miller Lite boycott calls grow over beer commercial
A neon sign advertising Miller Lite beer in the window of a restaurant in Santa Fe, New Mexico, on November 13, 2017. The beer brand is now facing online calls for a boycott over a"woke" advertising campaign."Women were among the very first to brew beer, ever," Ilana Glazer, a comedian who has starred in films, says in the advert, while walking through a brewery."From Mesopotamia to the Middle Ages to colonial America, women were the ones doing the brewing.
She adds:"Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis." Glazer then walks through a room covered in previous Miller Lite advertising materials featuring scantily clad women in sexual poses with their faces blurred. She drops a picture in a garbage can."It's time beer made it up to women," Glazer says.
The comedian then goes on to explain that the company would be buying back its old marketing material. Miller will turn it into compost to make fertilizer so female farmers can produce over 1,000 pounds of hops. This would then be given to 200 female brewers to make 330,000 beers.
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