Millennials are drinking more because they're having kids, Constellation Brands executive says

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Millennials are drinking more because they're having kids, Constellation Brands executive says
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Beer and wine producer Constellation Brands is seeing an uptick in the millennial generation's consumption of alcohol.

is seeing an uptick in the millennial generation's consumption of alcohol and, according to a company executive, that's in part thanks to one specific reason.

Lieberman made the comment somewhat jokingly during a discussion with Constellation Brands CFO David Klein, who was speaking with Lieberman at the Barclays Global Consumer Staples Conference on Wednesday.He cited Constellation's research on millennials, to back up his broader thesis: The company found that in 2013, millennials consumed about 24 alcoholic drinks per month.

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