Running through Friday, Milan's 'phygital' fashion week -- featuring both physical and digital shows -- will present the Men's Spring/Summer 2021 collections, as well as men's and women's pre-collections.
Designers Domenico Dolce and Stefano Gabbana returned to the Italian Fashion Chamber and the official calendar after more than 10 years. MILAN, ITALY -- Milan kicks off its first Digital Fashion Week on Tuesday with two live runway shows, including from heavyweights Dolce & Gabbana, to send out a message of "positivity."
"We decided to present the collections with a physical fashion show to give a strong positive message, fundamental at this time for the fashion system and the city of Milan," wrote Kean and Veronica Etro in a statement.
The hybrid Fashion Week will be kicked off by MSGM at noon on Tuesday , a day also marked by shows from Prada, Moschino and Philipp Plein. In addition to the fashion shows, brand presentations, interviews and backstage sessions, there will be virtual "theme rooms" covering a wide range of topics, from sustainable development to diversity and technological innovations.
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