Might Smaller Wine Glasses Reduce Drinking?

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Might Smaller Wine Glasses Reduce Drinking?
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New research suggests a simple trick to reduce drinking.

A new study has suggested that drinking wine from smaller glasses may help to reduce overall intake., a team from the Behaviour and Health Research Unit at the University of Cambridge conducted a randomised controlled trial of glass and bottle sizes in 260 UK households recruited from the general UK population through a research agency. Subjects were all adults, most were white and of higher socio-economic position, and each household drank at least two 75-cl bottles of wine per week.

Volume of wine consumed at the end of each 14-day intervention period was measured using photographs of purchased bottles, weighed on provided scales. Results showed that households consumed around 253 ml less wine per fortnight when drinking from the smaller glasses than the larger ones.

The results also parallel various studies suggesting that people tend to eat more when using larger tableware – and conversely smaller plates that make smaller portions appear bigger may reduce consumption.

"So, any reduction in alcohol intake will inevitably lead to a reduction in calories consumed from alcohol. We didn't look at calories in our study, but we found that that approximately 253-ml less wine was consumed per household per fortnight with smaller wine glasses. If we assume that mean number of calories in the wines purchased in the study was 79.7 per 100 ml, this equates to approximately 201.6 fewer calories consumed per fortnight when using the smaller glasses.

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