Midge may have failed as she was less glamorous than Barbie: Ruth Handler

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Midge may have failed as she was less glamorous than Barbie: Ruth Handler
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Midge, the pregnant doll mocked in 'Barbie,' may have failed in the 1960s because she was friendlier and 'much more girl-next-doorish' than Barbie, Ruth Handler once said

of the doll were also released, including one that didn't actually come with a body and was just a head and a series of wigs.

Midge had the same body shape as Barbie so that she could wear the same clothes, but her face was very different, and Handler speculated that this could have been the doll's downfall. "Her face was wider, friendlier, and freckled, giving her a look that was much more girl-next-doorish than the glamorous Barbie ," Ruth Handler wrote in her autobiography"Dream Doll."

Even though Midge was discontinued, her head mold was kept and Mattel used it to develop PJ, Barbie's"new and groovy" friend, in 1969. Midge was eventually brought back in 1988 with the release of California Dream Midge, which had more voluminous hair, an electric blue visor, mismatching earrings, and roller blades, and years later she went on to marry Alan, whose name had undergone a spelling change. Ken was the best man and Barbie was a bridesmaid.But Midge really began to garner public attention in 2002 when Mattel released a pregnant version of the doll, available in both white and Black versions.

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