Charitable YYC Hot Chocolate Fest in Calgary one of many initiatives in Western Canada designed to warm people up to the idea of leaving the house
The dead of winter is a tough time in the hospitality industry, with a post-Christmas hangover forcing businesses to get creative to entice patrons through the door.
The event serves as a fundraiser for the food-security charity, and it is hoping to raise $100,000 during this year’s festival, which runs all month. In the past 12 years, YYC Hot Chocolate Fest has become a cornerstone event for Calgary’s Meals on Wheels. “It is amazing seeing it grow from a handful of cafés to so many,” he says. “It has been a rewarding experience that brings joy to the community, as well as exposure and business to independent shops, and best of all raising funds.”
Winnipeg’s Fried Chicken Fest recently wrapped up. Its organizer, Susie Parker, has worked on a variety of festivals over the years and also led the #savembrestaurants movement during the pandemic.
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