When Microsoft bought Activision Blizzard this past week for nearly $70 billion, the same refrain kept being repeated, first by Microsoft, then by mainstream outlets.
What idea of the metaverse are we even trying to qualify here? Is it simply the idea that if you own a bunch of IPs under one company, they could theoretically be combined someday to create a “metaverse”? If that’s the definition, than Fortnite is far ahead of everyone, licensing hundreds of IPs for use in its game, including a number across Sony and Microsoft video games .
I think tech investment in video games is a good thing overall, and I expect to see more of it. But pretending like buying the company who produces the highest selling video game of the year, every year, is about making a “metaverse play” is disingenuous, and simply repackaging something that has already existed for decades.
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