'Microsoft Makes a Bold Move to Build the Metaverse With the Activision Blizzard Deal' by davidjdeal microsoft activision
On January 18, Microsoftan all-cash deal to acquire Activision Blizzard, the game development and interactive entertainment content publisher. This is a big move for Microsoft. The deal, if it succeeds, would give Microsoft a stronger foundation to build a metaverse that extends across multiple digital worlds.
The promise of the metaverse is that human beings can use avatars to jump from one immersive environment to the next. Microsoft already owns one of those environments, Minecraft. Activision Blizzard gives Microsoft access to more of them through games such as Overwatch and Call of Duty. In a press release, Microsoft said, “This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.
When we think about our vision for what a metaverse can be, we believe there won’t be a single, centralized metaverse and there shouldn’t be. We need to support many metaverse platforms, as well as a robust ecosystem of content, commerce and applications. In gaming, we see the metaverse as a collection of communities and individual identities anchored in strong content franchises, accessible on every device.
His point was that no company will dominate these immersive worlds, but that many software makers will create many different virtual worlds in the future. All that said, though, Microsoft wants to be one of the companiesMicrosoft has already made strong inroads into building the business-to-business metaverse by making it possible for digital twins to operate in or virtual representations of real-world places such as factory floors.
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