Microsoft is fusing ChatGPT-like technology into its search engine Bing, transforming an internet service that now trails far behind Google into a new way of communicating with artificial intelligence.
The revamping of Microsoft's second-place search engine could give the software giant a head start against other tech companies in capitalizing on the worldwide excitement surrounding ChatGPT, a tool that's awakened millions of people to the possibilities of the latest AI technology.
While it's not always factual or logical, ChatGPT's mastery of language and grammar comes from having ingested a huge trove of digitized books, Wikipedia entries, instruction manuals, newspapers and other online writings. As an example of how it works, Mehdi asked the new Bing to compare the most influential Mexican painters and it provided typical search results, but also, on the right side of the page, compiled a fact box summarizing details about Diego Rivera, Frida Kahlo and Jose Clemente Orozco.
Chinese tech giant Baidu also this week announced a similar search chatbot coming later this year, according to Chinese media. Other tech rivals such as Facebook parent Meta and Amazon also worked on similar technology, but Microsoft's latest moves aim to position it at the center of the ChatGPT zeitgeist.
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