.MichaelKors is hosting a one-night-only festival in Chengdu, China featuring interactive attractions and live musical performances.
The intention is for Club Kors to extend these activities and the event to other markets globally after the initial launch in Chengdu.
Upon arrival to Chengdu Open Air Music Park, some 1,000 guests will be immersed into the world of Michael Kors. A neon light tunnel featuring the brand’s MK Signature logo print will lead the way into the festival, where fans will discover attractions such as a Ferris wheel decked out with MK neon charms, a half-pipe emblazoned with different MK Signature print projections, a ball pool in the middle of the festival grounds and stands offering one-of-a-kind Club Kors concert merchandise.
The festival will culminate with a series of live musical performances, coordinated in partnership with QQ Music. The lineup includes livestreamed performances from K-pop star Rain, pop star Charlie Puth and China’s Bibi Zhou. There will also be performances by China’s pop artists rapper Vava, Xiao Huang, Wu Hai and MK ambassador Fei.
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