Of the 3.5M people that visit Little Havana each year, most are tourists, many of them international. Given the pandemic, the unpredictability of the consumer base poses an existential threat to the community.
MIAMI — David Garcia, 42, owner of Little Havana restaurant La Camaronera, is struggling to keep his business afloat.
La Camaronera is located in Little Havana, one of South Florida’s most iconic areas and a destination for locals and tourists from around the globe. Considered the heart of the city's predominantly Latino community, the neighborhood is mostly occupied by single-owner businesses, some run by several generations of families, starting with the wave of Cuban immigration in the 1960s.
“About 90 percent of these businesses are micro-businesses,” said Bill Fuller, one of Little Havana’s main developers and owner of its signature music venue Ball & Chain. “Most are places where the business is an embodiment of the person herself, and her culture.”Turning to delivery, searching for loans
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