Officials say sales and traffic at The Shops at Brickell City Centre has been exceeding pre-pandemic levels.
Officials at Swire Properties, developer of the $1.05 billion, 4.9-million-square-foot Brickell City Centre, told WWD that its 500,000-square-foot mall component is now 98 percent leased and on solid footing, after the five-year-old mixed-use complex experienced some growth pains and pandemic-related challenges.
“We have a young customer, 40 percent are between 20 and 35,” Martin said. A lot of the new stores, such as Psycho Bunny, target younger audiences, he added.Overall, the mix of fashion offerings and prices is eclectic and includes Saks Fifth Avenue, the anchor tenant; a Chanel fragrance and beauty shop; Kiton; Lafayette 148 New York; Lululemon; Victoria’s Secret, and Zara, to name a few tenants.
Still, Florida at times during 2020 and 2021 was a hot spot for new COVID-19 cases and regarded by some as being lax on implementing health protocols. That seems behind Florida and most of the rest of the U.S. this spring, with the rate of COVID-19 cases falling way down with the exception of a few areas where upticks have been reported.
With Brickell City Centre’s influx of new stores and restaurants, the mall is 98 percent leased, according to Swire. Among Brickell City Centre’s most unique feature is its $30 million, three-block long, elevated glass and steel trellis called the Climate Ribbon, which protects visitors from sun and rain. It cools the environment and collects rain water that gets recycled for irrigation and other uses. Due to the construction, the light in the center changes constantly as the day progresses and the position of the sun, in relation to Earth, shifts.
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