In our interview, Ray thoughtfully explained why her disruptive vision has seen exponential growth, year after year.
From there, she offered pre-orders to interested readers who put up $50 for each item they wouldn’t see for another 30-45 days. “And it worked,” she exclaimed. “My readers trusted me enough [to deliver].” Ray leaned on what she knew of the market and the fashion and lifestyle industry to combat her fear of starting.
Previously listing her top role models as Kimora Lee Simmons, Beyonce, and Oprah, Ray described being inspired by some of the best moguls in the business. “When you saw the cover of the Oprah magazine, you saw Oprah, you know, on every cover. That's kind of like my marketing.” Doing the rest of the heavy lifting are Ray’s outstanding marketing campaigns. As the face of the brand, Ray’s relatable direct-to-consumer sales techniques keep diehard fans locked into the business’ market ascent.
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