Catrina Grill increased their sales by 60% to 70% in just one week after the video was posted.
Catrina Grill Mexican Kitchen and Bakery, at 383 Huffines Blvd. in Lewisville, is owned by Luis Ramirez, 63, an entrepreneur who emigrated from Irapuato, Mexico, in the 1980s. His first job in Dallas was at a McDonald’s on Montfort Drive, and later he worked as a dishwasher and waiter at Cantina Laredo.“I had some business ventures in Mexico, a bakery, but I had to migrate here because of the insecurity,” he said. “Arriving here, like all immigrants, I had to ... start at the bottom.
“I wanted to create a Mexican fast food concept where everything was prepared fresh, without preservatives, and with natural ingredients,” Ramirez said. “Here, we sell nostalgia for our cuisine from Mexico and we try to make sure our people find their food here and that other nationalities learn to love our cuisine.
“In the future, I hope that people who come into our restaurant can feel the love we put into our food, that’s what my dad has always wanted,” Katia Ramirez said. “Maybe one day he will retire, maybe he won’t, but here we want to keep doing the same thing.”
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