Chinese-Canadian demand helps sustain more than 200 stores across Metro Vancouver.
Whenever a retail lease comes on the market or a new commercial development is completed in Metro Vancouver, it’s quite possible that a new bubble tea shop will pop up in that space.
Is this a trend that will eventually fade away, or is there high-enough demand to sustain this many bubble tea stores in the region? As the Chinese-Canadian population keeps growing in Greater Vancouver – with 512,260 Chinese-Canadians in the 2021 census accounting for nearly 20 per cent of the region’s total population – people like Li, who bring their love for bubble tea to Canada, are fuelling demand for the beverage.
“People already knew the brand and the franchiser provides the supplies and recipes – as someone who was new to the industry, franchising was an easier way to get started,” said Xu. But not everyone can survive the competition – two bubble tea shops closed their doors on Robson Street recently, and there are also bubble tea shops closing or being replaced by new bubble tea brands across the region.
“Some brands are more focused on traditional bubble tea drinks while others are more experimental – their products may not have bubble or tea, but focus on milk, fresh fruit and other ingredients,” she said. She added that franchise support is also important – some franchises expanded impulsively during the pandemic and ended up having to closure some stores.Many bubble tea brands are doing everything they can to stand out – through unique flavours and ingredients, cup and drink design and store decoration.
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