Millions of people have quickly signed up to Meta’s new app, Threads, as it aims to compete with Twitter.
This photo, taken in New York on July 5, 2023, show the logo for Meta's new app Threads, left, and that of Twitter.
Instagram users can log in with their existing usernames and follow the same accounts on the new app, giving Threads users a ready-made audience and an edge over other Twitter challengers like Bluesky and Mastodon.“I think I’ll just see — I’ll keep Twitter for a while and then if everyone moves over there , then I’ll probably move,” said Javi de Andreas, a 24-year-old researcher in London.
“The euphoria around a new service and this initial explosion will probably settle down,” said Paolo Pescatore, a technology analyst at PP Foresight. “But it is apparent that this alternative is here to stay and will prove to be a worthy rival given all of Twitter’s woes.” Threads does have buttons to like, repost, reply to or quote a thread, and users see the number of likes and replies a post has received. Posts are limited to 500 characters, which is more than Twitter’s 280-character threshold for most users, and can include links, photos and videos up to five minutes long.
Meta’s new offering also has raised data privacy concerns. The company has held off on rolling it out in the European Union, citing regulatory uncertainty.The 27-nation EU has strict data privacy rules and is set to start enforcing a new set of digital rules aimed at clamping down on Big Tech companies and limiting what they can do with users’ personal information.
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