How to find a new opt-out setting in Instagram that “limits” the recommendation of political content from accounts you don’t follow in both Instagram and Threads.
Meta’s executives have been saying for a while that they don’t want to boost posts about politics in their apps. Now, an opt-out setting that limits recommendations of “political content” has been added to Instagram and Threads. You can find it under your “Content preferences” account settings in Instagram. From there, “Limit political content from people you don’t follow” is enabled by default. The setting applies to Threads as well since that app shares its account system with Instagram.
If you talk to people at Meta about why they’ve soured on recommending politics, you’ll usually hear that they believe most people don’t want to see it put in their feeds. Last year, however, Instagram boss Adam Mosseri was more direct about the company’s motivation in a conversation with me on Threads. “Politics and hard news are important, I don’t want to imply otherwise,” he said at the time.
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