Meta has a new, AI-centric, strategy to sell the public on its vision for the metaverse.
. AI will even play a prominent role in the company’s new hardware, the Meta Quest 3 and the Ray-Ban Meta smart glasses, both of which will ship with the Meta AI assistant.
But that doesn't mean the company is giving up on the metaverse. Zuckerberg has said the two are very much linked, and has previously tried to dispel the notion that Meta’s current focus on AI has somehow supplanted its metaverse investments. “A narrative has developed that we're moving away from focusing on the metaverse vision,” Zuckerberg said. We've been focusing on both AI and the metaverse for years now, and we will continue to focus on both.
But at Connect he offered a somewhat different pitch for the metaverse than he has in the past. Over the last two years, Zuckerberg spent a lot of time emphasizing socializing and working in VR environments, and the importance of avatars. This year, he pitched an AI-centric metaverse. "Pretty soon, I think we're going to be at a point where you're going to be there physically with some of your friends, and others will be there digitally as avatars as holograms and they'll feel just as present as everyone else. Or you know, you'll walk into a meeting and you'll sit down at a table and there will be people who are there physically, and people are there digitally as holograms. But also sitting around the table with you.
Notably, the addition of AI assistants could also make “the metaverse” a lot more useful. One of the more intriguing features previewed during Connect were Meta AI-powered search capabilities in the Ray-Ban Meta smart glasses.
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