Quebecor, Corus Entertainment and Cogeco are among companies refusing to run ads from Meta
Meta has started to run ads to inform Canadians of its plan to block the viewing and sharing of news content on Facebook and Instagram within weeks, but some Quebec radio stations and news publications are refusing to carry them.
Google has also said it also plans to block the ability to search for Canadian news in this country in response to the act. But unlike Meta, which has ceased talks with the federal government, Google is in continuing negotiations over the law.“How much money is Facebook going to spend modifying their platforms at the expense of their users?” Mr. Rodriguez said.
“The Online News Act is based on the incorrect premise that social-media companies benefit unfairly from news content shared on our platforms, but the reverse is true. News outlets voluntarily share content on social media to expand their audiences and help their bottom line. Quebecor and Cogeco are among dozens of advertisers, including the Quebec government, Hydro-Québec, Loto-Québec, Bell Media, as well as the cities of Quebec and Montreal, to have suspended ads on Meta platforms in protest of the tech giant’s decision to block news., whose brands include the Food Network and Global News, said earlier this week that it was suspending advertising with Meta and is “encouraging our partners and clients to do the same.
Ottawa, which is also suspending advertising with Meta, spent $11.4-million on advertising on Facebook and Instagram last year.
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