Meta rolls out paid verification option for Facebook and Instagram users in US | CNN Business

Facebook and Instagram users in the US will soon be able to pay to get a coveted blue check on their account

Meta on Friday began testing a paid verification option for US users of the two social networks, CEO Mark Zuckerberg announced on Instagram. The company plans to gradually roll out the paid option to more US users over the next few weeks. First tested in February in Australia and New Zealand, Meta Verified starts at $11.99 a month on the web or $14.99 a month on mobile.

“This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in February in an Instagram broadcast channel. Meta joins other platforms, like Discord, Reddit and YouTube, which have their own subscription-based models. Twitter relaunched its own verification subscription service, Twitter Blue, in December, after an onset of fake “verified” accounts forced it to pull the feature.

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