Facebook and Instagram users in Europe are getting the option to pay for ad-free versions of the social media platforms as a way to comply with the continent’s strict data privacy rules
File - The Instagram logo is seen on a cell phone in Boston, USA, Friday, Oct. 14, 2022. . , parent company Meta said Monday.
The U.S. tech giant is rolling out the subscription option after the European Union’s top court ruled that under strict EU data privacy rules, Meta must first get consent before showing ads to users. The ruling jeopardizes the company’s ability to make money by tailoring advertisements for individual users based on their online interests and digital activity.
The paid option “balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people,” Meta said.
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