Meta, other platforms should give users free option without targeted ads, EU privacy watchdog says

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Meta, other platforms should give users free option without targeted ads, EU privacy watchdog says
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Meta launched a no-ads subscription service for Facebook and Instagram in Europe last November, saying users who consent to be tracked get a free service which is funded by advertising revenues

and other large online platforms should offer users the option to use their services for free without targeted advertising, the EU privacy watchdog said on Wednesday, responding to the company’s paid ad-free service that has triggered criticism.

Privacy activists and consumer groups say such practices could encourage other companies to follow suit. National privacy regulators in the Netherlands, Norway and Germany subsequently asked the European Data Protection Board for an opinion on the validity of such consent. It said companies offering just a binary choice to users may fall foul of requirements for valid consent under EU privacy rules.

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