Meta to launch a pilot program that will allow some creators on the platform to sell virtual items or collect payments for access to their experiences in Horizon Worlds, its metaverse platform.
Meta, the company formerly known as Facebook, is now launching a pilot project that will let users in Horizon Worlds, its VR metaverse platform, monetize their creations. This pilot will allow a number of users to collect payments for access to their created environments, or for virtual items sold in these worlds. Meta will also take a cut from the sales, which could reportedly be up to 50% of the price.
a milestone of 300K monthly active users in February with more than 10K worlds being created at that time, but it had still not set up means for profiting from this growth.The company is now launching a pilot program that will allow some creators on the platform to sell virtual items or to collect payments for access to their experiences. The company did not offer a definitive number on how many creators will be included in this first stage, only saying there will be a “handful.
, creators would be left with a little more than half of each sale of a virtual item or access to a virtual world.To Meta, this is an adequate model that lets storefronts take their cut. On this, Vivek Sharma, Meta’s VP of Horizon, stated:We think it’s a pretty competitive rate in the market. We believe in the other platforms being able to have their share.
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