Meta extends its Ray-Ban smart glasses deal beyond 2030

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Meta extends its Ray-Ban smart glasses deal beyond 2030
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Meta and EssilorLuxottica’s partnership already yielded two pairs of Ray-Ban smart glasses, and with AI and AR in their sights, the long-term deal has been extended.

Meta and eyewear conglomerate EssilorLuxottica plan to work together on smart glasses “into the next decade.” The two announced a long-term agreement today to extend a partnership that started in 2019 and has yielded two generations of Ray-Ban smart glasses. 'The collaboration has helped Meta make smart glasses that stand out for their style' So far, the collaboration has helped Meta make smart glasses that stand out for their style.

We have the opportunity to turn glasses into the next major technology platform, and make it fashionable in the process,” Meta CEO Mark Zuckerberg said in a press release. My colleague Victoria Song says it best in her review of Ray-Ban smart glasses last year: > More so than any other kind of gadgets, smart glasses have to look stylish. Humanity is vain. If eyes are the windows to the soul — of course, you want your glasses to be a fetching pair of curtains.

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