Mert Alas and Marcus Piggott tell i-D about photographing remotely Pharrell for the cover of The Faith In Chaos issue, and rediscovering the magic of fashion.
believe in magic. They aren’t interested in the banal, nor are they concerned with reality. They want to make us dream, to believe in something beautiful. Their sexually charged and high-octane images are the ultimate riposte to the real world and its rising tides of bathroom selfies and hand-washing tutorials.
Marcus: Well I’ve been in the middle of constructing a house, so I’ve been putting all of my creativity into a home.Have you been finding inspiration while staying at home? Marcus: We started off with small teams and we used to build the sets and do the catering ourselves. It was a family production. It’s like those days again. It’s amazing what you can do when you put your mind to it.
You’ve always embraced the newest technology when it comes to shooting. In that sense, you’re pioneers of digital fashion photography. Have you been embracing new methods? Marcus: Mert was in his house, and at the same time, I was at mine, so we could both capture images from different locations. We’re both totally connected in the system. We had some conversations with Pharrell beforehand, so we were all connected with each other. It felt seamless.
Mert: I was never inspired by reality! First of all, I’m not sure the term ‘reality’ is even correct for that genre of photography, because what is reality? It’s reality-ish. I didn’t want to document a moment: I want to create a moment, to exaggerate a moment, find what’s there and drag it out and make people annoyed and angry and happy and sad. I like layers and embroidery. I like ideas.
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