EQ vehicles in general are taking considerably longer to sell through compared to their rivals
The thirst for electric vehicles appears to be tapering off and Mercedes dealers in the USA indicate that they're not immune. In a recent report, a few have gone as far as to say that the EQS electric flagship isn't aspirational enough. Data suggests that Mercedes takes nearly twice the time to sell an EV compared to Audi and BMW. The big three German luxury brands have all approached electrification slightly differently.
The EVs are coming whether or not you asked for them or earned them, he said to Automotive News. There is too much of a price premium — especially at the top end of the EQ lineup — and almost no support. Typically, luxury brands have their buyers lining up to get the latest and greatest but evidently, the EQS isn't desirable enough. Our cars need to be 'want' cars, he said. The S-Class has maintained good loyalty because it's aspirational.
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