pThe new store at the west end of Toronto, abutting Highway 427 and flanked by a stretch of the Gardiner Expressway traversed by tens of thousands of drivers daily, covers about 135,000 square-feet (12,500 square-metres). /p
With a handful of luxury models neatly aligned and illuminated along a second-story window display overlooking one of Canada’s busiest highway junctions, Mercedes-Benz Toronto Queensway has had little trouble getting the word out that the new dealership is open for business.
It unofficially opened its doors in a soft launch Feb. 5, and the service department commenced operations a week later. The dealership is also the first brand centre in North America for Mercedes-Benz performance offshoot AMG, putting it in esteemed company as only the 10th such location globally. Other cities that host performance-specific centres include Tokyo, Shanghai and Seoul.
The brand’s track-ready focus permeates the AMG showroom, delineated by black walls and jagged lines. To complement the stable of performance vehicles on the floor, memorabilia-laden display cases nod to the brand’s racing heritage. The dealership is based on the Mercedes-Benz MAR 2020 concept, mirroring the architectural and design principles built into other such stores globally. It’s the second example in Canada, following the recent opening in British Columbia of Mercedes-Benz Kelowna. Along with the retail side of its operations, the Toronto store has a separate service centre for Mercedes-Benz Vans customers, including a wholesale parts counter and dedicated service space.
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