This beauty founder isn't afraid of a career pivot: R29xClearEyes MyShiningMoment ad
. Together, we spoke to women whose trajectories have been anything but traditional — and landed them right where they were meant to be.KJ Miller thought, in the earliest stages of launching her cosmetics company. Wholesale lipstick manufacturers told her she would need to order thousands of units of lipstick if she wanted to create the perfect nude shade to match her skin tone, but she and her cofounder didn’t want to agree to the minimum before they knew if anyone liked the product.
“That was another move where a lot of people questioned it,” Miller says. “They were like, ‘You’re a buyer at a multi-billion-dollar company, now you’re moving to this small e-commerce company most people have never heard of. What are you doing?’ For me, it made perfect sense because I was a small fish in a big pond, now I’m a big fish in a small pond.” Because she chose the brands and pieces that appeared on the site’s roster, Miller learned she wanted to become an entrepreneur.
They realized they had been forced to piece together products that would work for their skin tone, as opposed to just buying a product off a shelf. “We didn’t like feeling that way, and we suspected that no one else did, either.” Together, and still while working full-time jobs, they started researching, focus-grouping, and surveying friends and family. Overwhelmingly, there was dissatisfaction with the beauty options available to Black women.
As she looks ahead, Miller feels personalization is the next buzzword in both beauty and direct-to-consumer retail more generally. “We’re just going to see consumers who feel like,
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