Mental Health Brand Launches Clothes to 'Cocoon Vulnerabilities'

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Mental Health Brand Launches Clothes to 'Cocoon Vulnerabilities'
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EBIT, an organization dedicated to mental health in the fashion community, will debut its spring 2024 collection at Modes boutiques in Paris and Milan.

industry, certainly thinks so and is launching a loose-fitting, gender-neutral clothing collection with graphic prints and slogans like “Non-toxic,” “Anti-stigma” and “Bumper Jumper.”

Whitehouse, who is also chief executive officer of Berlin-based communications agency Reference Studios, said personal strife underlies his commitment to the cause. “Ever since then I have been an open advocate in the fashion industry for mental health awareness and compassion,” he told WWD, noting that stress is a constant. “So many of the fashion community are right now feeling the mental relief after the end of another fashion marathon.”

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