The American retailer is currently going through hard times.
Indeed, the coronavirus isn’t the sole reason for this filing. The company has been going through a steady decline over the past couple years. Its heyday was reputedly in the early 2010s, when it transformed itself from a catalog business meant for prepsters to a megawatt fashion label every fashion girl coveted.
Under the direction of Jenna Lyons, its former creative director and sartorial spirit animal for many, wearing J.Crew was a point of pride. It offered chic basics with an edge and at price points there weren’t astronomical. It promoted leopard print as a neutral, stripes for the office, and rhinestone necklaces. Meghan was evidently a fan.
From a night on the town to a day in the office to reading to your baby on his birthday, J.Crew’s offerings were vast and relatively inclusive. Still, the fashion industry is made up of a landscape of piques and valleys. And at this moment, when the coronavirus has severely impacted all forms of commerce, it is regrettably experiencing the latter.
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