“This is a very modern thing we’re doing, and just because were Native American doesn’t mean that we have to stick to basket weaving or whatever it is that people expect Native Americans to do,” says Shy Natives's co-founder Madison Craig.
, featuring Native models in their early prototype styles, has already gained buzz with over 9,000 followers); after showing, they will launch a crowdfunding campaign to raise funds to put the line into production and launch their e-commerce site. The collection will be made in Los Angeles, with sizes ranging from small to XXL.
“We don’t want to pigeonhole ourselves into a tiny market—we want to be able to provide for everyone—but having native representation is huge for our branding,” says Jordan of the focus. “We try to be extremely respectful to the models that we work with. We want them to be represented how they want to be represented. If they want to show a little more skin, or if they want to be more covered, we’re happy with that; we just want to photograph them how they want to be presented to the world.
Jordan also adds that there’s significance in using a category such as lingerie to drive their brand’s mandate forward—and that it’s best to keep their designs simple and tasteful as a result. “Especially because it is underwear, and it is an intimate article of clothing, we want to keep it as original and beautiful as possible,” she says.
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