Her Maryland-based sales and marketing company provides the sales, advertising, and marketing attention that small, niche ethnic beauty brands desperately need to compete with category leaders.
“When I started GBL Sales, I wanted to become a major player in the beauty space. However, to make a difference, I had to create a new business model which built more creative and authentic brands. The main goal was to make small brands into household names. I knew if I could help smaller brands to grow that the larger brands would soon know my name.”... [+]Getty ImagesAs the owner of her skincare brand, Bolds-Leftridge is also operating in the male-dominated manufacturing industry.
“It has been proven that women can break into any industry. A great example is Katherine Johnson, the mathematician, who broke into the male-dominated arena at NASA. It takes perseverance, self-awareness, not easily deterred and a greater understanding of your higher source to integrate into any space where the majority does not look like you.”
She’s hoping her latest venture IKNOW Skincare will resonate with Generation X and Baby Boomer Black female consumers, a segment with exceptional skincare needs often forgotten by larger beauty companies. “The impetus for IKNOW Skincare came from watching my mother's transition in 2020 from cancer. My mom always had beautiful skin and stressed the importance of taking care of it. I wanted Black women over 50 to have a different kind of relationship with their skin and to continue to become their best selves. I don’t buy into youthful-looking skin or anti-aging marketing. I am into embracing #RealAge.
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