These might be the most thoughtfully designed sneakers ever.
cofounders Waqas Ali and Sidra Qasim have been considering exactly that. The husband-and-wife team started work on the brand in 2018 and have been steadily refining their product ever since. Surrounded by the fruits of the labor, i.e. thousands of boxes filled with their first shoe, the Model 000, Ali and Qasim are poised to disrupt the sneaker market—but first, a cup of chai.
As Ali and Qasim perfected their product over time, tweaking the design and seeking out higher quality materials, the loafers and wingtips they created proved popular. After a successful Kickstarter campaign in 2014, they managed to raise more than $100,000 in funding. That achievement was followed by another major coup when they became the first footwear brand to enter the Y Combinator, a seed accelerator that would immerse them in the world of Silicon Valley.
Elevated basics serve as the driving force behind everything from Everlane to Universal Standard, but footwear has remained an outlier. There is no shortage of sneakers on the market—there were upwards of $55 billion worth of sneaker purchases made in the United States in 2018 alone—but traditionally they’ve fallen into one of two categories: the gym-ready shoes or those for sneakerheads who stand in long lines outside Kith to procure.
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