Harnessing the resilience of wildcrafted ingredients native to Jackson Hole, Wyoming, and hand-cultivated at high altitude, Kendra Kolb Butler's potent new sustainably sourced skincare line, Alpyn Beauty, is a standout.
About halfway up the Wildflower Trail that winds around Jackson Hole, the world-class Wyoming ski mountain that is blanketed in bright blooms with enchanted names like “fairybells” and “Indian paintbrush” in the summertime, there is a simple plank-and-rope swing. It looks out over the entire valley and offers a moment of respite to weary hikers.
Kolb’s goal was to bring “clean and clinical” products—cherry-picked selections from brands such as Dr. Gross, Tata Harper, and Suntegrity—to a customer base with skin that was in special need of damage control as a result of the area’s high altitudes. Her “city-chic, mountain-minded” approach went over so well, she opened a second location three weeks later, providing her with the perfect sample audience for her own burgeoning skin-care endeavor.
With the help of local farmer Curtis Haderlie, she created what she calls her Plant-Genius Complex. The blend of wildcrafted anti-inflammatory arnica and chamomile is sustainably foraged from local forests and combined with nourishing borage, sage, and calendula that is hand-cultivated by Haderlie at elevation for optimal potency.
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