'I'm part of a community of trendsetters and go-getters making their own lane in fashion. It's undoubtedly made me all the more creative and has given me a path to become the DIY style queen of my dreams.'
has exploded in popularity over the past few years; it was founded in 2011, and a community of like-minded fashion fans and style mavens has since formed thanks to the app and its ever-changing offerings. Depop is particularly popular with Gen Z, and the platform estimates about 15 million users worldwide currently buy and sell on Depop; plus, they've got two brick and mortar stores in New York and Los Angeles.
Depop is recognizing Texas's impact by choosing the southern state to be the centerpiece of its latest campaign. According to the company, Texas is its third-largest market; Los Angeles and New York are, predictably, the first two. Depop has chosen a handful of Texas users to front their new campaign because of the spirit and excitement they bring.
“We think of our brand and identity as an open platform to showcase our community’s breadth of aesthetics, taste, and creativity,” said Peter Semple, Depop's chief marketing officer, in a press release. “Our communities in Texas bring a fresh perspective and hustle to Depop. Their commitment to thrift and design culture is a natural fit for us. We’re excited to celebrate these true hometown heroes and use our influence to help our Texan base to build their businesses.
The Depop community has been instrumental in growing Belladonna's business. "Depop means endless opportunities and possibilities. I'm part of a community of trendsetters and go-getters making their own lane in fashion," she says. "It's undoubtedly made me all the more creative and has given me a path to become the DIY style queen of my dreams."
If you want to see Depop's Texas campaign for yourself, check it out locally via billboards, bus wraps, and wild posting in Austin, Dallas, and Houston, and via digital advertising across the United States, beginning this month.
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