Meet The LA Rams’ Billionaire Owner, Sports’ Biggest Mogul And Public Enemy No. 1 In St. Louis SuperBowl
The Brown family’s football team is worth billions of dollars, but Stan Kroenke’s sports empire blows them away.
Kroenke rarely grants interviews; the Rams declined to make him available to comment for this article. He didn’t have to wait long for another shot, buying a stake in the Rams to help owner Georgia Frontiere move the team from Los Angeles to St. Louis in 1995. Frontiere was frustrated with the Rams’ home at Anaheim Stadium, and Los Angeles wasn’t quick to offer a replacement. St. Louis, meanwhile, was already building a domed stadium and offered the Rams incentives to move in.
In 2010, two years after the death of Frontiere, Kroenke exercised his right to buy up the 60% of the Rams he didn’t own in a deal that valued the team at $750 million. That set the stage for the relocation battle. That might seem like a hard pill to swallow, but there is little doubt that the move has been worth it for Kroenke. The Rams are now worth $4.8 billion, according to, a 231% increase in just six seasons in Los Angeles. In fact, the team doubled in value in its first year back in California.
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