I am a reporter and multimedia producer for Forbes Asia, based in Hong Kong. Previously, I worked as an associate producer at South China Morning Post for about two years, after graduating with a degree in journalism from Hong Kong Baptist University.
used his meager savings to open a small restaurant in Kakogawa, a coastal city off Japan’s Seto Inland Sea, the then-23-year-old named it, or Toridoll store No. 3. It was a promise to himself that stores number one and two were only a matter of time and he would soon achieve his modest goal of owning three restaurants.has a network of nearly 2,000 quick-service restaurants across 28 countries and regions covering 21 brands.
The competition for diners comes not only from other restaurants but also convenience stores’ bento box lunches and rice balls as well as supermarkets’ ready-to-eat meals, according to Tokyo-based Daiwa Securities analyst Shun Igarashi. “With the diversification in eating trends, companies are scrambling to get customers,” he says.
After collecting their udon, which start at ¥340, or under $3, a bowl, customers can add unlimited free condiments such as scallions and minced ginger, rounding it off with a garnish of crispy tempura bits. There’s more to Marugame Seimen than its freshly made, affordable food, insists Awata. “We’re not just selling a product,” he says. “The most important thing is selling the value of the experience.
In March, Marugame added Canada to its current footprint, which includes Asia , the U.S. and the U.K. Tam Jai will open new outposts in Australia, New Zealand and the Philippines by year-end, and Malaysia in early 2025. Toridoll bought Tam Jai in 2018 for $243 million—its biggest purchase to date—and took the company public on the Hong Kong stock exchange three years later, retaining a 74% stake.
Determined to save up to start his own restaurant, Awata became a truck driver, the highest-paying work he could find, hauling goods around the clock and living in a company dormitory. Life was bleak, he says, but he found solace in the friendly atmosphere of a nearby grilled chicken stand. It inspired him to open his own yakitori restaurant, which he ran with his wife.
Takaya Awata Marugame Udon Marugame Seimen Tam Jai Japan Billionaires Japan Restaurant Stock Japan F&B Stock Self Made Billionaires Fulham Shore
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