Meet John Genereaux, an agent with Sotheby's International Realty Canada who knows how important branding is - for everyone involved. JohnGenereaux | realestate meettheagent realestatenews
What neighbourhood do you live in now?I started a successful home inspection business and a real estate agent I knew insisted that I should try becoming an agent too.People’s expectations. Not only that, but buyers’ fear of overpaying.Create a brand for your home and level it up to its greatest potential.Purchase a home that’s within your lifestyle means.Market yourself with the most reputable brands in the industry. And always invest in yourself.
Being an agent isn’t ‘easy money’, real estate has many moving parts and a good agent must be familiar with all of them to achieve the best outcome in every situation.Selling a home in Toronto’s Bridle Path neighbourhood, and the challenges I encountered along the way .Tenacious. Outgoing. Trustworthy.Spending time with my family and our dog Bauer.
This interview may have been edited for both length and clarity. The views and opinions expressed in this article are those of the interviewee and do not necessarily reflect the views or positions of STOREYS is the leading real estate news site in the country, providing the most accurate and up-to-date coverage of the Canadian market.
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