'Thousands of years before self-care was a buzz word, it was Ayurveda that promoted the concept dinacharya—daily ritual.'
Ayurveda may be a 5,000-year-old ancient science in the East, but it’s only now beginning to permeate the mainstream stateside. Born in India, the holistic healing medicine system is a welcome respite for those looking to find solutions outside of, or in tandem with, Western medicine. In turn, the uptick of Ayurvedic offerings on the wellness market is exciting for those who subscribe to the system’s guiding principles.
When the pair set out to create Taza, they were committed to offering an authentic Ayurveda experience, which to Viswanathan and Engel meant meeting with the pioneering experts in the field. With the goal of protecting the standards of formulations that have been used, tested, and documented in Ayurvedic medical texts for thousands of years, they collaborated with two leading Ayurvedic medical institutions that have been regulated by the Indian Ministry for Ayurveda .
Viswanathan and Engel launched Taza with three products, zeroing in on the skin and gut as two crucial pathways to nourishing and healing the body. “Skin is more than just a barrier, it’s an entryway to the whole body,” Viswanathan explains. “Thousands of years before Western medicine, Ayurveda recognized that what you put on your skin is absorbed into your bloodstream and is transmitted throughout your body.
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