The brand is the first beauty brand from company B.A.I. Biosciences, which is already developing new molecules for different skin concerns.
Bai’s interest in skin care came from personal experience. “Skin has always been a passion of mine because I never had good skin, I had cystic acne and eczema growing up. I was kicked out of a public speaking contest — they told me I ‘looked ugly,’ so skin is something I want to create solutions for,” Bai said. “I want to use biotechnology and drug design principles to create a plethora of molecules that could actually change how we treat and care for skin.
“Sun care is a very stagnant industry; there hasn’t been any innovation for the past 15 to 20 years. We use the same filters, we tell the same stories, but there’s a gap in what gives you the best UVA protection,” Bai said. “UVA is 95 percent of the environment, but SPF mainly only measures UVB.
Outside of the technology, each product contains familiar skin care ingredients. The facial SPF includes bisabolol, niacinamide, tranexamic acid and astaxanthin, among others; different weights of hyaluronic acid and bisabolol comprise the lip oil. The cleanser also includes amino acids, glycolic acid and niacinamide. Bai didn’t comment on sales, but industry sources estimate the company to reach $20 million in Pavise’s first year on the market.
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