Designer Sheena Sood amplifies her artistic background and her heritage's textile techniques.
, and the loose, wide-flared bottoms with smocking are modeled after Sharara pants. "This type of pant is very trendy right now, but in India you would wear this under a tunic, traditionally," explains Sood.Before Sood started abacaxi, she studied art and made paintings that were focused more on textiles, tie-dye, beading, and embroidery. Ultimately, that led her to fashion design.
Once Sood was back in Brooklyn, she met a store owner to collaborate on a capsule of silk dresses and blouses. "I used those vintage patches, so each piece had a unique embroidery on it," she notes. Thus, the early days of abacaxi were coming into place. Sood chose the name of her brand — the Portuguese word for "pineapple" — based on a trip to Brazil, where she remembers sellers on the beach yelling the names of the fruits for sale.
"Tropical fruit has been a theme throughout my life," recalls Sood. "In addition to my mom's style growing up, I very clearly remember my first time tasting certain fruits in India." Her spring collection, titled "Fruit Nostalgia," embroidered and beaded with seven types of fruits, such as a sitafal or sugar apple, jamun , and amla, which is an Indian gooseberry.Sood also has a few collaborations in the works, set to release this summer, that include natural Indigo dyeing from Bangladesh and special tie-dye pieces for the plus-size vintage shop.
"Eventually, as the company and resources grow, I would love to work with artisans not just in India but all over the world," says Sood. "But for now, my heritage is definitely a huge inspiration for the brand."
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