A new wave of brands have cropped up to cater to this sleepy demographic of homebodies:
Author:Dara PrantPublish date:Dec 5, 2018Updated onDec 5, 2018For many years, sleepwear was merely an afterthought. It's not that the industry completely ignored the category, but let's just say there weren't too many on-trend sartorial solutions for the perpetual sloth. As a result, many of us crept into our beds and cozied up to Netflix wearing frumpy college T-shirts and baggy sweats. It wasn't cute, and god forbid we had to run to the bodega for milk or needed a caffeine fix.
Evewear offers playful rompers with ruched shoulder caps and ruffle hems, puff-sleeve cropped tops and matching shorts, as well as a range of free-flowing frocks that could easily take you from bed to brunch. Its newly-launched fruit-themed collection comes packed with tiny cherry prints and lemons. The sweet-and-sour range fits in with Schlussel's mood board for the brand, which she says takes design cues from "The Virgin Suicides," "Heathers," and "Bring It On.
To accomplish this, Nguyen recruited an impressive lineup of industry alums: The brand's designer is from Opening Ceremony, the creative director hails from Net-a-Porter and the art director comes from Rent the Runway. Together, they took an open-innovation approach to their design and development process, building an Instagram community early on to get feedback on sketches.
In addition to bamboo jersey button-down sets and T-shirt dresses built for bed, she also uses a washable silk on boudoir-inspired kimono robes and various collared tops and scooped tanks. There's a robe covered in colorful sleeping pills, a collar shirt and shorts set decked in newspapers — for those who want nothing more than to spend their Sundays with The New York Times — and more pieces decorated with lipsticks and toothbrushes.
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